About us

PRIORITY exists to push the boundaries of minimalist and sophisticated clothing. We blend cultural identity with high fashion, crafting garments that tell a story of heritage, artistry, and innovation. Our mission is to create fashion with meaning—pieces that feel as good as they look, made with integrity and purpose.enim ipsam.

PRIORITY was born from a vision: to merge the bold spirit of Pakistan with the refined elegance of Italian couture. With over two decades of experience designing for the world’s most renowned fashion houses, our team set out to create something different—clothing that carries a legacy, crafted with precision and soul

True luxury lies in the details. At PRIORITY, we oversee every step of the process in our purpose-built facility, ensuring that each piece reflects exceptional craftsmanship and ethical responsibility. We focus on texture, feel, and longevity, making fashion that is not just worn, but experienced.

Our history is rooted in a deep sense of responsibility towards each other, the environment, and local communities. As a business, we embrace this value and are confident in our ability to make a positive impact on society.

We are committed to reducing plastic usage in our stores, creating sustainable collections from recycled materials, powering our stores with solar energy, and advocating for fair pay and equal opportunities. We believe that corporate social responsibility is not just a buzzword, but a critical component of our success.

We believe that by working together, we can create a brighter and more sustainable future. We are confident in our ability to inspire others to join us in making a meaningful difference and to lead by example in every aspect of our business.